Week 9 EOC: Three Great Mission Statements

Our mission statement “A statement of the organization’s purpose—what it wants to accomplish in the larger environment” (Armstong & Kotler, Pg.39). is to offer the best snacking experience with our Phineas Fogg Brand Chili Crisps to accompany your favorite spirit! Our Chili Crisps will excite you with their rich and exotic flavors from around the world. These flavors of Thailand use the spicy and savory chili’s to awaken your taste buds.  The crunchy and delicious Chili Crisps will take you to on your own personal trip with every bite and entice the inner adventurer in you!

Regina Sollechio

 Reginas’ Mission Statement is concise and spirited, with a sweet reminder that the snack has a bit of spice.  One can almost taste the snack.

With that said my mission is to let people from all over the world taste our product and to give our customers an unparalleled experience. So we want adults to enjoy our products right along with their adult beverages in bars, pubs and homes all over the world.

Antoine Taggert

Antoines’ Mission Statement is simple and direct. I like its directness, telling adults to buy it.

Phileas Fogg, traveled the world in 80 days. Throughout his journey he comes across new and exciting cultures and traditions. Within our product we want to be able to share with you the experiences that Phileas Fogg had, by giving you a snack, with an impeccable taste for  adults only. It'll make you want to have a good time while you consume alcohol. By making the German Sausage braunschweigher, into a chip like substance, the best kind of snack everyone will want to have when at a bar.

Marisol Perez

Marisols’ Mission Statement recalls the adventure portion of the product and reminds us of where it came from, and that it is definitely for adults.

Week 8 EOC: Creative Content

I am intending to reintroduce the Scottish dish of Haggis to the world in the form of a potato chip. The flavor is widely popular in Scotland and could be big in a country such as the United States.
I will intentionally introduce the world to Phineas Fogg and detail an adventure of discovery and intrigue as part of the packaging. A character will be photographed and capitalized on as part of the marketing strategy. I will set a mission statement, objectives, a SWOT analysis, target marketing strategy, introduce the product, reveal the distribution aspect, talk about promotion, talk about an appropriate price, then implement evaluation control.

Week 8 BOC: The Adventure

I, Phineas Fogg, have accepted a challenge from my fellow members at the Reform Club and will set out of prove that you can travel around the world in a mind-boggling 80 days.
“Today started out the same as most of these days have been. The balloon is in need of repair and we are only two days ahead of schedule. We will have to stop at the next town for water and supplies.
We stopped near a loch called Ness, in Scotland, with rumors of monsters and such, this seemed a logical stop for me. The locals enjoyed the usual foods and delicacies as I had expected, and one especially good: Haggis. I had never tasted it and had a desire to do so. After tasting this wonderful treat It occurred to me that I had to somehow take its intriguing flavors with us. The staples that were most common for these parts were potatoes, milk products and sheep. I suddenly got the great Idea to somehow slice the potatoes so thin that they could retain the flavor of almost anything I applied to them, in this case Haggis. But to add a bit of variety to this delicacy I had to insert a bit of the local tradition. I decided to call my potato “chips,” if you will, Loch Nessie chips: The lightly salted flavor of the monster Nessie. We soaked the chips in the water from the Loch for a bit of originality, and used traditional Haggis flavorings.

Week 8 BOC: The Adventure

I, Phineas Fogg, have accepted a challenge from my fellow members at the Reform Club and will set out of prove that you can travel around the world in a mind-boggling 80 days.
“Today started out the same as most of these days have been. The balloon is in need of repair and we are only two days ahead of schedule. We will have to stop at the next town for water and supplies.
We stopped near a loch called Ness, in Scotland, with rumors of monsters and such, this seemed a logical stop for me. The locals enjoyed the usual foods and delicacies as I had expected, and one especially good: Haggis. I had never tasted it and had a desire to do so. After tasting this wonderful treat It occurred to me that I had to somehow take its intriguing flavors with us. The staples that were most common for these parts were potatoes, milk products and sheep. I suddenly got the great Idea to somehow slice the potatoes so thin that they could retain the flavor of almost anything I applied to them, in this case Haggis. But to add a bit of variety to this delicacy I had to insert a bit of the local tradition. I decided to call my potato “chips,” if you will, Loch Nessie chips: The lightly salted flavor of the monster Nessie. We soaked the chips in the water from the Loch for a bit of originality, and used traditional Haggis flavorings.

Implementation Evaluation Control

Price

Promotion