I am intending to reintroduce the Scottish dish of Haggis to the world in the form of a potato chip. The flavor is widely popular in Scotland and could be big in a country such as the United States.
I will intentionally introduce the world to Phineas Fogg and detail an adventure of discovery and intrigue as part of the packaging. A character will be photographed and capitalized on as part of the marketing strategy. I will set a mission statement, objectives, a SWOT analysis, target marketing strategy, introduce the product, reveal the distribution aspect, talk about promotion, talk about an appropriate price, then implement evaluation control.
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